De Amerikaanse schrijver en letterkundige Louis Menand werd geboren op 21 januari 1952 in Syracuse, New York. Zie ook alle tags voor Louis Menand op dit blog.
Uit: What It Is Like to Like. Art and taste in the age of the Internet
“The subject of Tom Vanderbilt’s “You May Also Like” (Knopf) is taste, the term he uses for whatever it is that guides our preference for chocolate over vanilla, taupe over beige, “The Bourne Supremacy ” over “The Bourne Ultimatum,” and Artur Schnabel and Joseph Szigeti’s recording of Beethoven’s tenth violin sonata over Vladimir Ashkenazy and Itzhak Perlman’s rendering of the same work. Vanderbilt’s widely admired previous book, “Traffic,” examined a dangerous and complex activity that people pay about as much attention to while they’re doing it as they do to washing the dishes: driving a car. Making sense of driving was tough. Not nearly as tough, however, as taste.
Vanderbilt’s premise is: “We are strangers to our tastes.” He doesn’t mean that we don’t really like what we say we like. He means that we don’t know why. Our intuition that tastes are intuitive, that they are just “our tastes,” and spring from our own personal genome, has been disproved repeatedly by psychologists and market researchers. But where tastes do come from is extremely difficult to pin down. Taste is not congenital: we don’t inherit it. And it’s not consistent. We come to like things we thought we hated (or actually did hate), and we are very poor predictors of what we are likely to like in the future.
We have trouble articulating the reasons that we prefer the Schnabel to the Ashkenazy, or decide on the locally foraged fresh spring porcini mushrooms with roasted Sebastopol peaches, almonds, and crispy tempura—no, wait!, I’ll have the gâteau of Hudson Valley Moulard duck foie gras with roasted Chioggia beets, Brooks cherries, and Sicilian pistachios served with toasted brioche (thirty-dollar supplement). Just don’t ask me why.
Maybe “toasted” trumped “foraged.” Likes and dislikes can be triggered by random associations and can form in a split second. We make choices before we’ve had time to weigh the options. Vanderbilt tells us that the median amount of time spent looking at a work of art at the Met is seventeen seconds. Shopping for clothes, we say, “Oh, I love that!” before we have the first coherent idea about what it is that makes us love it.”
Louis Menand (Syracuse, 21 januari 1952)
Bij de uitreiking van de National Humanities Medal door president Obama in 2015